Market Manager - EMR

Company Name:
ARC Group
Our client is an industry leader in the EMR space and is looking for a Market Manager to work out of their Wallingford, CT offices.
As the Market Manager you will act as the voice of the customers to marketing, sales, client
and product development. You will influence market strategy and drive lead-generation campaigns.
Reports to VP, Marketing.
Essential Duties & Responsibilities
1. Internally, liaise with Surgery sales/account management, client services, partners and product development teams to facilitate alignment of goals across departments.
2. Initiate, moderate and track ROI of Surgery-specific marketing campaigns for both client and prospect audiences.
3. Leverage capabilities of marketing colleagues to develop and execute tactics against Surgery division's strategic plan:
- Gather and analyze customer drivers and competitive intelligence; share insights with all internal constituents (in cooperation with Marketing Analytics Manager),
- Attend major trade shows, user group meetings, etc. as needed (work with Event Marketing Manager to maximize ROI),
- Develop themes for press coverage, white papers, case studies, direct marketing and ad campaigns (in cooperation with Content Marketing Manager),
- Contribute to blogs, social media feeds; solicit testimonials, both print and video (in cooperation with Digital Marketing Manager).
4. Other duties as assigned by Manager.
Education / Qualifications
--Three-five years in healthcare product marketing experience is REQUIRED; background in medical software preferred
Fluency in CRM (Salesforce); bonus points if you have experience with marketing automation tools (Marketo preferred)
Skills needed to succeed in this role: Ability to conduct business analyses (Excel), deliver professional presentations (Powerpoint) --Bachelor's degree (required), MBA preferred.
-Limited travel may be required.
Our client offers competitive compensation, a comprehensive benefits package and an opportunity for growth in an emerging company.
Please send your resumes to Tom Kavan at

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